When I created the look for this year’s Open Tuning Festival, I wanted the typeface, colours, and images to be easily repurposed for many uses. As we get closer to festival day, June 8, participants will be making their own posters and media. A simple toolkit they can all access was the way to go.
The festival organizers try to attract as many different types of musicians as it can. These ads, currently being rolled out on Instagram and Facebook, aim to do that.