Wally, the beer filled water tower
The Winter of 2012 wasn’t a particularly harsh one, but that didn’t stop boredom from setting in. My friend Trish and I cooked up a sad-sack sporting event which we held on February 5, The First Annual West Toronto Junction Pan-Am Shitty Triathlon.
The event took advantage of our neighbourhood’s somewhat mediocre recreation facilities and our friends’ even more mediocre athletic abilities. The “triathlon” consisted of a 1 km cycle ride to the local ice pad, 10 laps around some soft ice, and then 4 laps in the neighbouring crowded pool. All this activity was followed by a trip to the pub.
In order to make the triathlon seem more special, I designed a mascot, based on the General Electric water tower that looms over the neighbourhood.
Canadian General Electric water tower, Toronto
Author Jessica Westhead asked me to create this “YOSStini” design for Year of the Short Story (YOSS), a manifesto she has put together with fellow authors Sarah Selecky and Matthew J. Trafford. This call to action in the service of the short story aims “aims to unite fellow writers and readers everywhere in one cause—to bring short fiction the larger audience it deserves.” You can read the whole YOSS manifesto here, on this handsome website designed by Thomas Trafford.
According to Westhead, the YOSStini is one part deceptively simple syrup to two parts full-bodied booze with complex characters.
I will be working with Westhead again this Spring, contributing to a promotional animation for her upcoming short story collection, And Also Sharks.
Posted in Commercial, General information, Projects
Tagged And Also Sharks, Jessica Westhead, logo, Matthew J. Trafford, Rob Elliott, Sarah Selecky, Swizzle Studio, Year of the Short Story, YOSS