Ideas & Art from Rob Elliott and Christine Cosby

Tag: Mark Bello

Pizza School NYC T-shirts

Pepperoni cobra t-shirt
Pepperoni Cobra has its own Instagram @pepperonicobradotcom

Pizza School NYC is a unique business that I’ve worked with for ten years. In the past decade, the New York City cooking school has taught 50,000 students and made over 87,000 pizzas!

Collaborating with owners Mark and Jenny Bello, we have created a visual identity steeped in pop culture, take-out menus, and heavy metal.

To celebrate Pizza School NYC’s 10th anniversary, we have created T-shirts and some other neat merchandise for sale through the online store:

UFO Attack t-shirt
A delicious UFO Attack!
Pizza School NYC alumni
Alumni sweatshirt. Note the pizza ingredient update to the laurel branches.

Entertainment at Volume Records

Volume, a great old-school record shop in Toronto’s Mirvish Village, is currently exhibiting one of my largest paintings, Entertainment. Part of my 2004 Veal series, Entertainment features a young boy dancing to the music of an accordion-playing monkey.


Entertainment hanging in Volume record store.

Pizza A Casa‘s Mark Bello and I met Volume owner Rob Sikora last spring, while doing research for the DIY Pizza Pie app. Mark was looking for a copy of ZZ Top’s Tres Hombres so he could show his design team what sort of colour palette he was looking for. Rob brought in his own copy to the store the next day so Mark could photograph it.

The glorious gatefold sleeve of ZZ Top's Tres Hombres.

The glorious gatefold sleeve of ZZ Top’s Tres Hombres.

While Mark and I were showing Rob a beta version of the app, we started talking about my own art background and the old Swizzle Gallery. Rob suggested I show something in the store, which also exhibits vintage posters and some contemporary art pieces.

It was great to unwrap the painting again and get it up on a wall. Drop by Volume (588 Markham Street) during regular store hours (Thursday through Saturday) to have a look, and maybe pick up some good vinyl as well.

Volume, Mirvish Village, Toronto

Volume, Mirvish Village, Toronto

DIY Pizza Pie illustrations


New York City cooking school Pizza A Casa launched an iPad app this week. DIY Pizza Pie is loaded with instructional videos, tips, and recipes for making pizza at home. The colourful app is heartily embellished with dozens of my illustrations. Pizza A Casa owner Mark Bello and I have worked together on creative projects before, but the app has been particularly complex and exciting. I’ve included a couple of sample screens below.

DIY Pizza Pie is $4.99 in the iTunes store:



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