Tag Archives: McDonalds

Cloudy days

I’m amazed by how ubiquitous a piece of design can become in our accelerated age. See something interesting and within a few months, you never want to see it again. Hand-drawn type, QR codes, and birds will all feature prominently in the “2010-themed” party invitations your children send in 30 years.

I have Ork PostersToronto map hanging in my living room. Jenny Beorkrem’s fitting of over 100 neighbourhoods shows real skill and design sense. She uses the word cloud concept and builds upon it. But the craft fair ladies and graphic designers who are merrily compressing text into boxes have worn the concept down to a nub in record time. I hope McDonald’s didn’t pay their agency too much for their new packaging design. They could have just sent an intern to this Create Your Own Word Cloud generator.