Ideas & Art from Rob Elliott and Christine Cosby

Tag: Pizza A Casa (Page 1 of 2)

Pizza pen


My most recent project with Pizza A Casa pizza school was this nifty souvenir pen. Mark Bello wanted the illustrations to be reminiscent of pizza box graphics, but with the quality of artwork found in the DIY Pizza Pie app. We’re going to complete the circle by using these illustrations on take-home boxes for pizza school graduates.

Here’s my original design beside the version we used for the pen. Any puzzle fiends out there, can you spot the differences (there are four)?


Pizza A Casa shopping bag

I like doing projects with Pizza A Casa’s Mark Bello. We share a fondness for absurdity and old school commercial graphics. The Pizza A Casa character I created puts a spin on the ubiquitous “winking chef”, representing the company’s translated name, “Pizza At Home”.

Last week, Mark sent me one of the new bags we designed together. I took it out on an inaugural pizza-supply shopping trip along St. Clair West this morning.


Entertainment at Volume Records

Volume, a great old-school record shop in Toronto’s Mirvish Village, is currently exhibiting one of my largest paintings, Entertainment. Part of my 2004 Veal series, Entertainment features a young boy dancing to the music of an accordion-playing monkey.


Entertainment hanging in Volume record store.

Pizza A Casa‘s Mark Bello and I met Volume owner Rob Sikora last spring, while doing research for the DIY Pizza Pie app. Mark was looking for a copy of ZZ Top’s Tres Hombres so he could show his design team what sort of colour palette he was looking for. Rob brought in his own copy to the store the next day so Mark could photograph it.

The glorious gatefold sleeve of ZZ Top's Tres Hombres.

The glorious gatefold sleeve of ZZ Top’s Tres Hombres.

While Mark and I were showing Rob a beta version of the app, we started talking about my own art background and the old Swizzle Gallery. Rob suggested I show something in the store, which also exhibits vintage posters and some contemporary art pieces.

It was great to unwrap the painting again and get it up on a wall. Drop by Volume (588 Markham Street) during regular store hours (Thursday through Saturday) to have a look, and maybe pick up some good vinyl as well.

Volume, Mirvish Village, Toronto

Volume, Mirvish Village, Toronto

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